United Way reaches fundraising goals
by James Phillips
Dec 30, 2012 | 1333 views | 0 0 comments | 5 5 recommendations | email to a friend | print
The United Way of Central Alabama has reached its fundraising goal for 2012 with more than $37.5 million pledged to the group.

The 2012 goal was set at $37.5 million, and the United Way recently announced that pledges for this year totaled $37,535,315.

The goal for the Walker County portion of the campaign was $1,040,000, and pledges in the county wrapped up at $1,041,788. The total marks the third year in a row that Walker County has raised more than $1 million for United Way.

Kevin Callahan, general manager at Honda and Hyundai of Jasper, served as the 2012 campaign chairman for Walker County.

“I have seen what the United Way does in this county, and that is why I was happy to take on this responsibility,” Callahan told the Daily Mountain Eagle earlier in the campaign. “In Walker County, we get more dollars than we give to United Way, and their programs and impact are vital to our county.”

More than 17,000 Walker County residents have been helped by United Way partners since 2009. Local groups receiving United Way funding include the Arc of Walker County, the American Red Cross of Walker County, the Black Warrior Council of the Boy Scouts of America, the Walker County Salvation Army, Daybreak and Beacon House.

Alabama Power Company’s Gordon G. Martin, the campaign chairman for the United Way of Central Alabama, said new contributors played a big role in making the overall goal.

“We did see some effects of a slow economy, but we strategically adjusted our approach to address the challenges,” he said. “The result was over 100 new companies participating in the campaign and several of our largest corporate contributors making significant increases.”

Martin said highlights of the 2012 campaign included:

•The largest ever pacesetter campaign (summer) that raised more than $13.1 million.

•34 new companies using online e-pledging.

•172 new corporate or business campaigns of the 2,000 campaigns conducted in Jefferson, Shelby, Walker, Blount and St. Clair counties.

•74 new Tocqueville members (contributions of $10,000 and above) and the 25th anniversary of that society, which is now the second largest in the country with more than 700 members.

•52 loaned and sponsored executives participated in leadership training and worked throughout the fall with companies to run their campaigns.

•A successful combined federal campaign, raising more than $1.1 million.

Contributions to United Way are still being accepted. They can be mailed to United Way of Central Alabama, P.O. Box 320189, Birmingham, AL, 35232-0189 or can be made online at www.uwca.org.