With qualifying for the June primary now over, the Daily Mountain Eagle will be kicking off the campaign season by inviting area candidates to a political party at our office.
The event will be held on Monday, March 5, at 5:30 p.m. at the Daily Mountain Eagle office, located at 1301 Viking Drive in Jasper. All candidates and their families are invited to attend the party, which will include catered hors d’oeuvres and beverages.
Our reasoning for throwing this soiree is for our newspaper staff to get to know our candidates better and our candidates to get to know our newspaper staff better. We want to hear ways that we can help each campaign and offer our expertise in marketing and advertising.
Representatives from the Eagle’s newsroom, advertising department, graphics team and front office will be at the event. We will also have a photo booth set up, offering professional photographs for free that we will email to each candidate who participates.
During the event, we will also connect each candidate with one of our media sales consultants, so those running for office can early in the race put a face to the person who will be helping them with their advertising needs throughout the campaign. Our sales folks will be armed with binders for each candidate that will include some political advertising packages that we will be offering. In the past, candidates were forced to pay open rate. We will offer these discounted packages at the party and for two weeks after the party. All candidates purchasing ads this year will also be given a free subscription to the Eagle from the time they purchase their first ad until June 30.
While our political packages will not be unveiled until the party on March 5, we are already selling ads for this campaign season, including our front-page candidacy announcements. Those are stories, provided and paid for by the candidate, to announce their candidacy and provide some biographical information to the public. Those must be 500 words or less. The stories begin on the front page of the paper, accompanied by a mug shot of the candidate. The price is $350. Those will also be uploaded to our Facebook page like all other local stories. Contact our ad staff or myself at 205-221-2840 to schedule an announcement story.
We look forward to hosting our candidates at our first-ever political campaign kickoff. We are also planning an event for the public to be held a week before the election. That will be a political forum where each candidate will be invited to speak to the public. More details on that event will be coming soon.
Here are a few things for area candidates to consider as it relates to the Daily Mountain Eagle:
•Reach: More than 70 percent of American adults read a newspaper each week.
•Quality: In a political campaign, the newspaper is the best means to get your political message out. In the last election, more than 80 percent of newspaper readers cast a vote. Simply stated, newspaper readers are voters.
•Targeted: With graphic designers and writers on staff, the Daily Mountain Eagle can help fine tune your message to get the maximum impact for your advertising dollars. Your advertising campaign can look and say exactly what you dreamed it would. We also offer professional video editing services to allow you to craft a message that can be used in other areas such as social media.
•Immediate impact: Advertising in the Daily Mountain Eagle is the fastest form of advertising with short deadlines that allow ads to be created and run the following day.
•Flexibility: Newspapers, unlike most other media outlets, allow the advertiser to build an ad in any size and shape.
•Credibility: According to the Scarborough Engagement Study, more than any other medium, consumers believe in newspaper advertising. Forty percent (40 percent) of adults surveyed find newspapers are trustworthy or believable, a large gap when compared to television (23 percent), radio (18 percent) and the internet (16 percent).
•Selective versus Intrusive: Voters are less willing today to accept advertising that is spoon fed to them. They seek out advertising on their own. Nearly six in 10 (59 percent) use newspapers for advertising purposes.
•Environment: The newspaper editorial environment adds credibility and legitimacy to the brand being advertised. To readers, the advertising in a newspaper is every bit as important as the news.
James Phillips is editor and publisher of the Daily Mountain Eagle. He may be reached at 205-221-2840 or firstname.lastname@example.org.