First handcrafted coffee shop opens in downtown Jasper

By NICOLE SMITH, Daily Mountain Eagle
Posted 9/23/16

The new Lavish Coffee Bar in downtown Jasper is providing customers with a cozy place to study, socialize and enjoy the caffeine boost of a handcrafted beverage.

Dustin and Shannon Beaty recently made the decision to expand their family-owned …

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First handcrafted coffee shop opens in downtown Jasper

Posted

The new Lavish Coffee Bar in downtown Jasper is providing customers with a cozy place to study, socialize and enjoy the caffeine boost of a handcrafted beverage.

Dustin and Shannon Beaty recently made the decision to expand their family-owned clothing boutique, Lavish, and Shannon said she knew something else could be added to the shop — an offering like nothing else in the area.

While traveling out west, Shannon said the noticed many multi-purpose facilities, giving her the idea to expand Lavish in a innovative way. In Dustin’s service as president of the Jasper Main Street Board of Directors, a revitalization program for the district, he had heard locals express the desire for a coffee shop in Jasper. The same sentiment was shared at Alabama Communities of Excellence-Jasper meetings, another revitalization effort.

After much prayer, Shannon says, they decided to explore opening a coffee shop in the Lavish space vacant from remodeling.

“We wanted to create a unique experience, something like nobody else has. There are not any other boutiques I’m aware of that you can go in, in Alabama, and go shop and have a cup of coffee,” Shannon said. “God knew when we bought that building four years ago that the coffee bar was going to exist. ... From the moment it was laid on our hearts, it just worked out beautifully.”

To begin the process, Dustin and Shannon traveled to their coffee supplier, Crimson Cup, in Ohio. While there, they learned how Crimson Cup purchases their coffee beans from small farmers in Africa, Central and South America, Indonesia and Hawaii. They also gained valuable advice on opening a coffee shop, how to be trained as baristas and where to purchase equipment.

“They [Crimson Cup] take pride in what they do as far as their roasting and sending people out directly to the farmer to buy the beans. The blend we’re using that they come up with is different than anything else you can get around here,” Dustin said. “All of their recipes are based on that blend. The amount of time that they spend in quality control ensures that our coffee is going to taste the same every time we get it from them.”

After a period of preparation, training and space design, Lavish held successful soft openings late last week and officially opened Monday. Customers have a wide variety of handcrafted beverages to choose from, including drinks over ice, frozen blends and espresso. Among the selections are mocha, latte, italian soda, iced coffee and tea, cold brew, hot chocolate, fruit smoothie, cappuccino, americano and other custom drinks. Kids size drinks are available, along with milk substitutes of soy milk or half & half, and flavor or espresso shots can be added to beverages. A selection of Michelle’s Bakery (their next door neighbor) desserts is available at the register.

While enjoying something from the coffee bar, guests have a number of seating options that include a warm, laid-back spot at the back of the coffee shop, with couches for seating, free wi-fi and many books to enjoy, making an ideal study space.

“It’s been an overwhelming response in such a good way that it moves you to tears. We’re so grateful and appreciative that these people are coming in and loving it as much as we are,” Shannon said. Dustin added, “We’re really excited, we think Jasper is excited and we appreciate everybody that has already come in and tried it.”

Lavish Coffee Bar plans to have more offerings around the beginning of November, including the possibility of hosting a book club, game night and small group meetings. They have also considered expanding their hours.

A pathway connects the Lavish Boutique to the coffee bar, giving customers the option of enjoying their beverage while shopping. The boutique expansion and remodel has provided the opportunity to expand their clothing, jewelry and footwear collections.

The coffee bar is open Monday through Friday from 6:30 a.m. to 5:30 p.m. and Saturday from 8 a.m. to 4 p.m. Boutique hours are Monday though Wednesday from 9 a.m. to 6 p.m., Thursday and Friday from 9 a.m. to 6:30 p.m. and Saturday from 10 a.m. to 4 p.m. Lavish is located at 19th Street E. in downtown Jasper.

“We just want to thank anyone who has had a part in this. It is definitely a blessing, and they’ve been a blessing to us,” Dustin said.