Red Kettle campaign tops $100,000 goal

By LEA RIZZO, Daily Mountain Eagle
Posted 12/29/17

The Salvation Army of Walker County has surpassed its 2017 Red Kettle Campaign goal of $100,000.

This year’s campaign total was $103,337, thanks to both kettle donations and kettle sponsorships. Approximately $20,000 of …

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Red Kettle campaign tops $100,000 goal

Posted

The Salvation Army of Walker County has surpassed its 2017 Red Kettle Campaign goal of $100,000.

This year’s campaign total was $103,337, thanks to both kettle donations and kettle sponsorships. Approximately $20,000 of the amount was raised in the campaign’s final three days, according to the Walker County location’s executive director Saderia Morman.

“I’m pretty pumped,” she said about the fundraiser’s success, adding that it took all the bell ringers and other volunteers working in Walker, Winston and Marion counties to help the campaign become such a success.

Around $41,000 came from Winston and Marion counties, while the rest of the amount came from Walker County. Morman credited the kettle coordinators in each county for helping make bell ringing a good experience for volunteers

She also thanked everyone who helped out as volunteers and bell ringers, which included “little bitty kids to senior citizens. We were just excited that everybody wanted to participate.

“People wanted to ring [the bells] and people wanted to give. It is phenomenal. Everybody was excited about giving,” Morman continued. “We got a lot of different stories from people telling us about their memories of the Salvation Army and what the Salvation Army has done for their families. That’s always great to hear.”

The money raised from the Red Kettle Campaign — the Salvation Army’s largest annual fundraiser — will stay within the local communities, which is something Morman said a lot of people don’t realize. The funds will go towards the Salvation Army’s angel tree, disaster aid and back-to-school program, among other things. It will also go towards the organization’s food bank, which has served over 1,500 people since June 2017 and 185 people in October alone.

Morman said that until she started looking more closely at the numbers that “we started to realize how back of an impact the Salvation Army has. We’ve had huge numbers that have been coming through.

“Our tagline is ‘doing the most good.’ That’s what we strive to and that’s what we’ll do with these donations,” she concluded.