Shoppers make Black Friday a success for Jasper, Walker County

By NICOLE SMITH, Daily Mountain Eagle
Posted 11/25/17

The City of Jasper was a sea of cars Friday as shoppers hit the roadways en route to their favorite stores for Black Friday shopping.

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Shoppers make Black Friday a success for Jasper, Walker County

Posted

The City of Jasper was a sea of cars Friday as shoppers hit the roadways en route to their favorite stores for Black Friday shopping.

Stores in downtown Jasper were busy Friday morning as shoppers took advantage of Black Friday sales. Young Jewelers was offering a free gift with any purchase, which jeweler and store manager Mark Sparks said contributed to extra foot traffic.

“We’ve had a great start to Black Friday,” Sparks said. “It’s a great day to be downtown to shop.”

Next door at The Secret Place, owner Dee Tuck said shoppers could find many unique items at her consignment shop to give as gifts for Christmas.

“We have some really nice name brand selections,” Tuck said.

Rusty Richardson, owner of Bernard’s Store for Men on the downtown square, said his business opened at 8 a.m. and was offering a 20 percent off discount to customers on general merchandise.

“It’s been really steady, and we’ve been doing a lot of gift wrapping,” said Richardson, adding that True Grit and Patagonia brands were proving to be popular selections.

On U.S. Highway 78 in Jasper, The Home Depot was crowded as customers bought deeply discounted tools and holiday decorations, and WalMart continued to be packed as customers bought electronics and other gifts.

Jasper Mall was abuzz while customers took advantage of popular doorbusters. There was hardly any walking room in stores such as Bath & Body Works and Belk, and Santa Claus greeted customers in the center of the mall.

One of Belk’s managers, Misty Pollard, said they had been crowded since Wednesday, and that Black Friday is something they plan for months in advance.

“It’s been really busy. We had over 250 customers waiting to get in the store yesterday evening and around the same number this morning,” Pollard said.

Stores remained busy into Friday evening as retailers prepared for a busy shopping weekend.

In the coming weeks, downtown merchants will celebrate 12 Days of Christmas, beginning Dec. 1, where a special discount will be offered at a different merchant each day. Other retailers along Highway 78 will continue special buys throughout the holiday season.