‘Walker County: We Can Do That’

Posted 5/4/16

Area officials converged on the courthouse square in downtown Jasper Saturday afternoon to unveil a branding initiative for Walker County.

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‘Walker County: We Can Do That’

Posted

Area officials converged on the courthouse square in downtown Jasper Saturday afternoon to unveil a branding initiative for Walker County.

“Walker County: We Can Do That,” was proclaimed by Sen. Greg Reed (R-Jasper) as a new rally cry for all citizens of the county.

“We’re not selling the potential of Walker County. We’re selling a county that is already on the move, already accomplishing great things, working together on fantastic opportunities for our future, ourselves, our children and our grandchildren in the place we call home,” Reed said.

The branding effort is a continuing part of a strategic plan for the area that was developed following a series of community meetings in 2014. The slogan is a perfect way to sum up the heart of Walker County.

Walker County has proved throughout its history that it can do just about anything. The area has been successful in many areas, and that success can be attributed to its people.

With the completion of Interstate 22 tabbed for June, our county finds itself with a potential for growth like it has never seen before. To take advantage of that potential, the entire county needs to be prepared to move forward with some semblance of unity.

Communities are built on commonality, and branding, especially a place-focused brand, provides that on a large scale. Community branding provides area residents with a vehicle to promote civic pride, giving all our citizens a sense of ownership in the success of our county.

While everyone will not agree on the branding idea, “We Can Do That” is what has been established. It is not up to us to show that we can indeed “do that.” As community members, we can sit back and be negative or we can choose to actively participate.

The Daily Mountain Eagle urges all Walker County residents to get behind this campaign. We must all do our parts to allow progress to happen and to continue to happen in the area that we call home.

Walker County, we can do that.

— Daily Mountain Eagle