“It has grown every year and it’s our way to give back to the community,” said Sumiton Mayor Petey Ellis.
Brenda Little, a member of the festival’s planning committee, said there will be 230 vendors this year, compared to 200 last year.
“That in itself is a plus for us,” she said.
The Frog Festival is a free event held every year in downtown Sumiton. Little said it is not a fundraiser for the city, and the proceeds fund future Frog Festivals.
Little said organizers have added a play area for children this year that will include inflatables. There will also be a rock-climbing wall, she said.
Like past Frog Festivals, this year the event will include performances from local musical groups playing, country, Gospel, jazz and rock.
Some of the 230 vendors are coming from areas as far away as Tupelo, Miss., Little said.
“That goes to show how the word has got around,” she said.
Little said food vendors will be serving everything from Philly Cheese Steak sandwiches to chicken on a stick.
Organizers will also hold an antique car show during the event at Bevill State Community College’s Sumiton campus (1400 building).
The Frog Festival will take place from 9 a.m. to 4 p.m. Saturday on Sumiton’s main street.
Ellis said the event serves as a social gathering for many local residents.
“People don’t see each other like they used to,” he said.
For more information about the event, log on to www.thefrogfestival.com.