Dora businesses say beer sales booming
by James Phillips
Nov 27, 2011 | 1842 views | 0 0 comments | 3 3 recommendations | email to a friend | print
Nick Ude, a clerk at the Chevron in Dora, stocks a case of beer in one of the store’s refrigerators Friday morning. The Chevron location and the Jet-Pep on U.S. 78, below, are the only businesses in Dora currently selling beer. Photo by: James Phillips
Nick Ude, a clerk at the Chevron in Dora, stocks a case of beer in one of the store’s refrigerators Friday morning. The Chevron location and the Jet-Pep on U.S. 78, below, are the only businesses in Dora currently selling beer. Photo by: James Phillips
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DORA — Business owners and city officials say alcohol sales have been higher than expected since the first beer was legally sold in Dora a little more than a week ago.

A referendum to allow the sale of alcohol within the Dora city limits was voted on by city residents earlier this year. The Dora Chevron was the first business approved to sell alcohol. Nick Ude, a clerk at the store, said beers started selling Nov. 16, and that he’s been surprised by the number of people purchasing alcohol so far.

“It’s been real big here so far,” Ude said. “We’ve had a lot of people say they are happy they don’t have to drive down to the county line any more.”

Ude said total sale numbers for the store are up in the days since alcohol purchasing started.

“From what I’ve seen, a lot of people are coming here to get beer and they go ahead and get their gas and other items here too,” he said.

Dora Mayor Chris Edwards said several citizens have told him they are purchasing more in Dora as well.

“They were going to Sumiton to buy gas and then going to the county line to get beer,” he said. “Now they are saying everything is being bought in Dora. We appreciate that.”

Ameen Bardai, owner of the Jet-Pep gas station in Dora, said his store started selling beer on Nov. 19. He said his overall sales have improved, but he felt many people didn’t know the alcohol sales had begun in the city.

“Things are up a little bit, but there are a lot of people who have told me they didn’t know we were selling the beer,” he said. “Once the word gets out, I think sales will go higher and higher.”

Edwards said city officials hope the sales will continue to increase. He said his plan is to use the extra revenue from alcohol sales to give raises to city workers.

“Our city workers are the ones who have sacrificed the most,” he said. “They’ve gone four years without a raise. I’m optimistic that alcohol sales will be big enough to get those raises for them.”

Another store, opening in the coming weeks, should bring more alcohol revenue. A.J.’s Good Spirits, which will sell a wide variety of liquor, will be open soon between the Jet Pep and Dominoes Pizza. Dora City Council members are scheduled to vote on the store’s alcohol license at their Dec. 6 meeting.