Jasper native Phoebe Price brings hat line back home
by Rachel Davis
Dec 21, 2011 | 3336 views | 0 0 comments | 7 7 recommendations | email to a friend | print
Jasper native Phoebe Price stands with items from her hat line. The accessories are now available at Wig-ology in Jasper. - Photo by: Rachel Davis
Jasper native Phoebe Price stands with items from her hat line. The accessories are now available at Wig-ology in Jasper. - Photo by: Rachel Davis
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One of Jasper’s newest businesses, Wig-ology, is now carrying Phoebe Price’s hat line, which has been seen on celebrities from Angelina Jolie to Miley Cyrus. Price was in town on Tuesday to promote the line and sign autographs.

Price, a Jasper native who now lives in Los Angeles, started the hat line over two years ago and it can now be seen in several states and will soon be available around the world.

“Now we’re in seven different states and we’re going international in January — we’ll be in Canada and Australia then by March/April we’ll be in France and London,” Price said. “The line has really taken off. We’re in all the top-end boutiques.”

Hats have always been a passion for Price and she believes that in the current economic climate, they are even more important.

“In the economy these day, people might not be able to go out and buy an outfit but they can go out and buy a hat and accessorize,” Price said. “With hats it doesn’t matter if you’re tall, skinny, large, small. Hats fit everyone.”

With the economy in mind, Price is also working on a more mainstream line.

“At the end of next year, we’ll be going in either JCPenney or Sears, where I can have a line for everyone,” Price said. “My other pieces will be my couture line and then I’ll do something for everybody to be able to get a piece.”

That will necessitate a production increase. Right now, Price creates each hat herself but knows that with the growth of the two lines, that won’t be possible for much longer. She does have a plan in mind though.

“I have touched every hat, I put it together, I make sure it’s made up,” Price said. “We are about to have to manufacture more because I can’t keep doing it all. I thought we might bring the manufacturing back here and hire locals, that way I’m supporting my town. We could make it right here in Alabama.”

Price has also been nominated as a candidate for Woman of the Year by The Leukemia Foundation. Price’s father, Hop, died in 1990 after a battle with leukemia. The official nominations will be announced next month but Price is already excited and determined to win.

“If I win they are actually going to put a grant in my father’s name,” Price said. “I’ve waited all my life for an opportunity like this to let everybody know I had the most wonderful father in the world.”