There was a scramble for merchandise when the store in Jasper Mall opened at 8 a.m. The gray “DONE” hats that the players wore on the field Monday night sold out within 45 minutes.
By mid-morning, most of the T-shirts were gone and a timeout was taken while dozens of people waited on a shipment of shirts featuring the 21-0 score.
Store manager and “head coach” Jim Bunch tried to keep the crowd’s spirits up during the hour-long delay.
“How are you feeling?” he asked one female customer.
“I’m feeling good,” the Crimson Tide fan responded.
Others occupied themselves by recapping key plays from the game and reveling in the victory.
The shirts finally arrived around 11:30 a.m. and customers filed past several tables in the back of the store to get their piece of the University’s 14th national title.
Bunch said he was surprised that demand for merchandise was as strong as it was from Alabama fans in 2010 and the Auburn faithful last year.
“I thought a little complacency might have set in after three years in a row, but a championship is a championship,” Bunch said.
Not all local Alabama football fans could wait for the Jasper store to open Tuesday morning.
Tim Ellis of Jasper drove to the Hibbett store in Fultondale Monday night so he could wear his new 2011 championship shirt Tuesday.
“I wanted to wear it first thing this morning,” Ellis said while shopping for more championship memorabilia at Jasper Mall Tuesday. “When (Trent) Richardson scored, I went and got my shoes on.”
Ellis was not alone.
“There was a big line of people,” he said. “We were outside waiting when someone opened the door and said ‘We’re out this and out of that.’”