The Mission Possible Bargain Center is scheduled to open April 30, near the intersection of Hwy. 118 and North Airport Road. It is the third business to be placed in the spot vacated by Food World; the other two are Goody’s and Hibbett Sports.
Jasper’s store is the seventh Mission Possible store opened by the Jimmie Hale Mission. The other stores are in Jefferson and Cullman counties.
The businesses generate revenue for the various ministries under the Jimmie Hale Mission umbrella, including two homeless shelters, a Bible-based 12-step recovery center, learning centers and Discovery Clubs in 27 elementary schools.
Tony Cooper, executive director of Jimmie Hale Mission, said he has long wanted to open a Mission Possible store in Jasper.
“We couldn’t find a facility that we could afford. It’s been on our radar for a long time,” Cooper said. “With it being within 30 days of opening, we’re getting excited about the opportunities it will provide us.”
Cooper said that while Mission Possible stores are retail outlets, they have a bigger goal.
“We want to be a part of the community. We want to be a blessing,” he said. “We view (the stores) as ministering to the community by being there. With the economy the way it is, we think we’re doing a service by having a product that’s affordable.”
He added that the stores are a triple-fold ministry because they help three groups: People who want to donate items and get a tax break, customers who get affordable merchandise and the ministries they benefit.
Cooper said April 30 will be a “soft opening” and that they will need a few weeks to make sure employees are in place and the store is fully stocked. After four to six weeks, the store will hold an official grand opening.
Jasper has at least one other thrift store. Cooper said he does not think Mission Possible will be a detriment to America’s Thrift Store, which is located at 4121 Hwy. 78 East.
“America’s Thrift Store has a presence there. They stay covered up all the time. They’re kind of the grandfather of thrift stores,” Cooper said. “Competition is good with thrift stores. Your average shoppers will visit all the thrift stores regularly because they know you will have different merchandise coming in all the time.”
He added that America’s Thrift Stores are “strong and they do such a good job at what they do. We don’t feel our presence will hinder or hurt them. We’ll share shoppers.”
Mission Possible Thrift Store is not yet ready to accept donations. Cooper said employees will develop routes for drivers to pick up donations. The store will announce when it is ready to receive donations.
For now, the store is being stocked with merchandise from the six other Mission Possible locations.