Walker Magazine will publish seasonally. The Fall 2012 issue will be released the week of Oct. 15.
“When I first visited Jasper and Walker County last fall, I realized this market was primed for its own marquee publication,” McNeely said. “And everything that I have experienced since my arrival here as publisher earlier this year supports such a project.”
McNeely is experienced in publishing niche products such as glossy magazines. He published two annual chamber magazines in 2001 and 2002 while publisher of the Morehead (Ky.) Newsgroup. He also published two bi-annual chamber magazines during his most recent publisher stint in Somerset, Ky.
Moreover, he launched a successful monthly health magazine for the Lake Cumberland regional medical community while in Somerset. Southern Kentucky Health & Family Magazine is currently in its eighth year of consecutive monthly publication.
“Walker County, with its rich heritage, beautiful outdoors and southern hospitality, provides a perfect landscape for a professionally designed, glossy magazine,” McNeely said.
Although he has experience with annual magazines, McNeely suggests a seasonal publication will better represent Walker County and its diversified business community with fresh content every three months.
“A quarterly publication will not grow stale with a three-month shelf life,” McNeely said. “We have four opportunities each year to present all that is good about Walker County and its assets.”
Walker Magazine will be printed on professional-grade, glossy paper. It will burst at the seams with colorful features that touch on specific topics, including community, business, industry, healthcare, education, tourism, sports and more.
“This magazine will be chock full of stories about your friends, family and neighbors,” he said. “It will promote our hometown life.”
According to McNeely, initially 12,000 magazines will be printed. Up to 8,000 magazines will be distributed to carrier-delivered subscribers of the Daily Mountain Eagle.
An additional 4,000 copies will be available for free pickup at strategically located businesses throughout Walker County.
They will also be available for viewing at area medical offices. All businesses that invest in advertising space within the magazine will also receive complimentary copies.
A digital version of the magazine will also be available for viewing on the Daily Mountain Eagle web site at www.mountaineagle.com.
The staff of the Daily Mountain Eagle is responsible for the advertising sales and editorial content of the magazine, McNeely said.
“Our staff has more than 350 years of combined print experience and the newspaper has 140 years of credibility in Walker County,” he added.