Walker County deserves its own magazine
by Jack Mcneely
Jul 15, 2012 | 745 views | 0 0 comments | 5 5 recommendations | email to a friend | print
Jack Mcneely
Jack Mcneely
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You may have read, hopefully with interest, the story Friday about our new niche publication, Walker Magazine. It publishes quarterly; the Fall 2012 issue is scheduled for release in October.

Glossy magazines are a great way to spotlight a community’s positive assets, and Walker County has plenty. The upscale, glossy publication will be well read by Walker residents and, more importantly, by passersby and frequent visitors to our special piece of Americana.

As I indicated in Friday’s article, a quarterly publication cycle offers four opportunities per year to put our best foot forward in pictures and words. Thus, Walker Magazine will publish seasonally in October, January, April and July.

It is my goal to publish at least 32 pages, but would not be surprised if we generate enough interest to print up to 48 pages. The magazine will feature as much local content as it does marketing for our growing business community. And, it will all be positive!

I enjoy publishing magazines because it diversifies our marketing footprint. With a three-month shelf life, Walker Magazine is a perfect opportunity for area businesses to market themselves without getting stale.

Publishing magazines has been a key element in my print portfolio for the past decade. And I have no doubt that Walker County can support its own marquee publication.

My magazine publishing experience dates back to 2001, and includes four chamber magazines in two different markets and a monthly health magazine that’s still going strong today. My goal is to put all that experience into Walker Magazine and give the good people here a worthy publication.

You may have noticed in our “Help Wanted” section that I am seeking a talented graphic designer to ensure a quality publication. It’s a great opportunity for someone straight out of college or perhaps someone who would rather work on a freelance basis to supplement his or her income.

Walker Magazine will be printed on professional-grade, glossy paper. It will burst at the seams with colorful features that touch on specific topics, including community, business, industry, healthcare, education, tourism, sports and more.

My goal is to feature your friends, family and neighbors, and to celebrate our hometown life.

Initially, we will print 12,000 magazines. Up to 8,000 magazines will be distributed to carrier-delivered subscribers of the Daily Mountain Eagle. An additional 4,000 copies will be available for free pickup at strategically located businesses throughout Walker County.

They will also be available for viewing at area medical offices. All businesses that invest in advertising space within the magazine will also receive complimentary copies.

A digital version of the magazine will also be available for viewing on the Daily Mountain Eagle website at www.mountaineagle.com.

Jack McNeely is Publisher of the Daily Mountain Eagle and can be visited at 1301 E. Viking Dr., or contacted by phone at 205-221-2840 or via email at jack.mcneely@mountaineagle.com.