Area fireworks expect strong holiday sales
by W. Brian Hale
Jul 03, 2010 | 1595 views | 0 0 comments | 11 11 recommendations | email to a friend | print
Many Walker County fireworks vendors were expecting increased business as last minute shoppers look to make their own special aerial light show to celebrate Independence Day.

Roger and Debra Williamson, owners of Williamson Fireworks on Sipsey Road, know from previous experience that today could be the busiest day of the season.

“Typically the third and the fourth are by far our biggest days,” Roger said. “There’s times on both of those days that we’ll have people standing outside the door waiting to get in so that they can look and buy fireworks.”

The Williamsons, who also own and operate another stand in Empire, have sold fireworks during the Fourth of July and New Year’s Eve seasons for 7 years, and say that most shoppers typically look for “the most bang for their bucks”.

“The fireworks with the bigger reports and louder noises are what we see sells the most,” Roger said. “There’s many products that combine the reports, noise and a lot of colorful effect that do really well also.”

According to Anita Aljabsheh of Crazy Bill’s Fireworks on U.S. Highway 78, customers traditionally pick up smaller items in the week leading up to the holiday, then tend to buy larger packages as the day draws nearer.

“The shoppers over the years have bought a few fireworks in the week before and shoot them off in preparation,” Aljabsheh said. “On the third and the fourth, we see them come in a pick up the larger packages of the assorted items. We see the sales of big fireworks then —like rockets and mortar shells.”