In its first year, the festival sold 50 booths to local vendors, but each year the festival has gained more and more vendors, including 150 booths sold last year. This year's event is scheduled for Saturday, Oct. 2.
"It's bigger than we ever thought it would be," said event planner Deborah Garrison. "It has continued to grow year after year."
Vendors from many different businesses and charities line Main Street in downtown Sumiton while bands grace the stages and vintage cars line the Bevill State parking lot throughout the first Saturday in October.
The main draw, however, is not the merchandise or crafts, but instead the fellowship of walking around downtown seeing familiar faces and having a good time.
"Fellowship is certainly the key," Garrison said.
The festival began as a spin-off of "Celebrate Sumiton," the city's 50th anniversary celebration in 2002, where the city invited musical guests and vendors to the city to help celebrate its birthday.
Garrison mentioned some changes have been made for this year's festival by planners and city officials, and the overall experience will be better for visitors.
"There won't be as many bands, but each band will get to play longer," said entertainment planner Jennifer Valenta. "Last year they all wanted to play longer anyway, so we booked it that way."
Along with changes to the music entertainment, the annual car show will be hosted by the Sumiton Christian School Booster Club, and there will be a karaoke contest with winners able to perform on a main stage before featured acts.
"We want everyone to be able to have a good time with this," said Valenta.
Vendors who would like to apply for booth space this year should visit www.thefrogfestival.com and print the application to be sent in before Sept. 24.
"The Frog Fest is a great place for charities to raise funds and for businesses to promote themselves," Garrison said. "We're excited about this year. It's always a good time."