WCAA gets new logo, rebranding


The Walker County Arts Alliance is emerging from the pandemic with a new look.

A new logo was unveiled Tuesday on the WCAA Facebook page. The logo was designed by local graphic designer/artist Sarah O'Mary Roberts. who also serves as vice-president of WCAA.

“I cannot think of a more perfect time for this! As we begin to return to events and activities, this new logo will signal an exciting future for the Walker County Arts Alliance," WCAA President Tana Collins-Allred said.

WCAA was recently awarded a grant from the Alabama State Council of the Arts to assist with development of a new logo and a rebranding that will be used for all WCAA events and materials.

The first new event logo to be released is for Art in the Park, which will be held Saturday, Oct. 30 at Gamble Park. The event, a juried art show typically held in May, has been postponed twice during the pandemic. 

"Kate Gurganus does such a wonderful job of writing grants for WCAA and with the day-to-day operations of the organization. And, I was thrilled that we were able to have local artist and WCAA Vice-President Sarah O’Mary Roberts bring this vision to life. I am appreciative of all of the individuals, businesses, and partners that help us to achieve our goals. We look forward to those relationships being a part of the Art Alliance’s future plans,” Collins-Allred said.

WCAA, a nonprofit formed in 2003, funds local art programs in Walker County Schools and also organizes annual events such as Art in the Park and Dinner Theater.  WCAA also hosts Tasting of the Arts four times a year, summer outdoor concerts with the Bankhead House & Heritage Center, Art Party and ongoing Focus on Art shows which pair an artist with a local business to display their work.

In 2011, it launched the  50-Mule Team public art project, which has now grown to over 70 mules.

For more information on WCAA, contact Collins-Allred at tanalcollins@gmail.com or visit  www.wcart.org.